BBA in International Sports Business

Duration: 4 Years |  8 Semesters |
6
Subjects per Semester

 

🎯 Program Learning Goals:

• Develop managerial, operational, and strategic skills in the context of sports
• Understand and navigate Indian and global sports governance and business systems
• Leverage technology and AI for data-driven decision-making
• Enable industry readiness through internships and real-time projects
• Foster ethical, sustainable, and innovative leadership
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Top BBA in Sports Business Management

Foundation of Business & Sports

Subjects:

  • Principles of Management
  • Introduction to Sports Industry (India & Global)
  • Business Communication
  • Financial Accounting
  • Sports Ethics & Governance
  • Life Skills and Team Building

Sports Marketing & Event Basics

Subjects:

  • Marketing Management
  • Sports Marketing & Sponsorship
  • HR Management in Sports
  • Event Planning & Management
  • Business Statistics
  • Field Visit Report / Live Match Analysis

Sports Operations, Law & AI Begins

Subjects:

  • Operations Management in Sports
  • Sports Law & Player Contracts
  • Financial Management
  • Athlete & Talent Management
  • AI in Sports Busines (NEW)
  • Case Study Presentation

Media, Data & Global Dynamics

Subjects:

  • Sports Media & Broadcasting
  • Global Sports Business
  • Sports Analytics
  • Fan Engagement Strategies
  • AI for Fan Experience Personalization
  • Sports Simulation Project

Advanced Strategy & Internship Prep

Subjects:

  • Strategic Management in Sports
  • Sports Policy & Regulations
  • PR & Athlete Branding
  • Sustainable Sports & CSR
  • AI in Player Performance Analysis
  • Internship Training & Industry Readiness

Internship & Innovation

Subjects:

  • Internship with Sports Organisation
  • Internship Report & Viva
  • Leadership in Sports
  • Innovations in Sports Tech
  • Sports Economics & Revenue Models
  • AI & Machine Learning in Sports Decision-Making

Strategic Planning & Capstone Proposal

Subjects:

  • Crisis Management in Sports
  • Legal Risk & Compliance
  • Digital Business Models in Sports
  • Entrepreneurship in Sports
  • AI in Sports Business Forecasting
  • Capstone Proposal Development

Capstone + Thought Leadership

Subjects:

  • Capstone Research Project / Dissertation
  • Seminar & Global Sports Trends
  • Sports Startups & Innovation Incubation
  • Cross-Cultural Sports Leadership
  • AI Ethics and Responsible Use in Sports
  • Portfolio & Career Development Workshop

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PROGRAM OVERVIEW

The BBA in International Sports Business is a 4-year, 8-semester undergraduate program designed to shape future-ready professionals for the fast-evolving world of sports. Combining strategic management, global exposure, data analytics, digital innovation, and real-time internships, the program nurtures students into capable leaders and administrators within India and abroad.

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Why Choose This Program?

• Deep dive into Indian & international sports ecosystems
• Industry-ready curriculum with case-based learning
• Focus on digital transformation, AI, and sports tech
• Practical training in marketing, law, operations & media
• Strong emphasis on ethics, sustainability & innovation
• Capstone project with real-world industry mentorship
• Internship and field exposure with professional clubs, leagues, and events

Program Outcomes

• Master business functions within the unique context of sports
• Design marketing strategies for athletes, teams, and brands
• Interpret sports data to drive performance and engagement
• Build resilient and ethically-grounded leadership capabilities
• Develop strategic, analytical, and creative thinking in real-world settings

Career Opportunities

• Sports Business Managers
• Brand & Sponsorship Executives
• Event & Facility Managers
• Athlete Agents
• Sports Analysts
• Public Relations & Digital Strategists
• Entrepreneurs in Sports Startups

Capstone & Internship

The final year emphasizes career-building through:

• An internship with sports leagues, agencies, NGOs, or startups
• A capstone project focused on solving a real business challenge in sports
• Live mentorship and industry assessments

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Frequently Asked Questions (FAQs)

What programs or courses does INSD Luxe offer?

INSD Luxe College offers a wide range of luxury-focused programs and courses, covering various aspects of the luxury industry, including fashion, design, marketing, and more. You can explore our course catalog to find the one that aligns with your interests.

How do i apply for admission to INSD Luxe?

To apply for admission, you can fill the admission form on our website or visit us at the campus offline. We offer both online and offline application options for your convenience.

Are Scholarships or Financial Aids available for students at INSD Luxe?

Yes, we offer scholarships and financial aid options to eligible students. To find detailed information about available scholarships please contact us. 

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